Automate the Manual Work That's Eating Your Marketing Hours
Marketing automation development by a Philippines-based full stack developer. I build automated email sequences, CRM syncs, lead scoring systems, and webhook integrations using n8n, Zapier, and custom API pipelines.
Your Marketing Team Is Doing Work That Automation Should Handle — at a Human Rate
Every time a lead fills out a form and your team manually creates the CRM record, sends the follow-up email, adds them to a sequence, and notifies the sales rep — that is 8 to 15 minutes of work per lead. At 50 leads per week, that is 6 to 12 hours of manual data entry that produces consistent errors and inconsistent speed. Leads contacted within 5 minutes convert at 21 times the rate of leads contacted after 30 minutes. Manual processes cannot hit that threshold at volume.
Marketing automation tools exist to solve this. But out-of-the-box Zapier templates connect two apps — they don't handle your specific CRM fields, your lead scoring logic, your conditional routing, or your error recovery. That gap between template and working workflow is where most automation projects fail.
Custom Automation Workflows Built Around Your Actual Marketing Process
Based in Davao City, Philippines, I build end-to-end marketing automation in n8n, Make.com, and Zapier — from lead capture to CRM sync to email sequence to sales notification. Workflows are designed with error handling, logging, and Slack alerts so failures are visible, not silent. Clients typically save 20 or more hours per week in manual marketing tasks after implementation.
- Lead capture to CRM sync in under 60 seconds, every time
- Behavior-triggered email sequences — not time-based drip campaigns
- Sales team notified instantly when leads take high-intent actions
- Error handling built in — failures surface in Slack, not in missing CRM records
- Workflow documentation so your team understands what is running and why
Marketing Automation by workflow type
Email Sequences
Multi-step email sequences triggered by specific actions — form submissions, link clicks, page visits, or inactivity. Branching logic that changes the next email based on what the contact did.
CRM Workflows
Bi-directional sync between your forms, landing pages, and CRM. New leads created automatically, deal stages updated on trigger events, and ownership assigned by round-robin or territory rules.
Lead Scoring
Automatic lead scoring based on firmographic data, content engagement, and behavioral signals. High-score leads trigger immediate sales notifications. Low-score leads enter nurture sequences without any manual sorting.
Drip Campaigns
Time-based and behavior-based drip sequences that nurture leads over days or weeks. Configured in your email platform with segmentation logic so each contact receives relevant content for their stage.
Retargeting Automation
Automation workflows that trigger retargeting ad audiences based on CRM data and behavioral signals — syncing high-intent leads to Facebook, Google, and LinkedIn custom audiences without manual CSV uploads.
Analytics Dashboards
Weekly or monthly marketing reports generated automatically from GA4, Search Console, and your CRM — compiled into a Google Sheet or Looker Studio dashboard, emailed to stakeholders without anyone manually pulling data.
Marketing Automation Pricing, fixed fee per project
One-time · 3–5 business day delivery
One core workflow — lead routing, email trigger, or CRM sync — for businesses starting with automation.
- One automation workflow (up to 10 steps)
- Integration with up to 2 tools
- Error notification (email or Slack)
- Trigger testing with real data
- Workflow documentation
- 2 weeks post-launch support
One-time · 2–3 week delivery
Full marketing automation stack — lead capture through sales handoff with email sequences and lead scoring.
- Up to 5 automation workflows
- CRM integration (bi-directional sync)
- Email sequence configuration (up to 8 steps)
- Lead scoring setup
- Sales team Slack notifications
- Drip campaign configuration
- Error handling and failure alerts
- Analytics dashboard (weekly digest automated)
- 30 days post-launch support
Scoped after discovery call
Complex multi-system automation, retargeting pipelines, AI-powered workflows, or ongoing automation management.
- Unlimited automation scope
- AI-powered lead qualification
- Retargeting audience automation
- Multi-CRM or data warehouse integration
- Custom webhook endpoints
- Monthly automation monitoring retainer
- Dedicated support channel
- Quarterly workflow audit
Automation Project — How It Works
Workflow Mapping
Document your current manual process step by step. What triggers the workflow, what data moves between which systems, what decisions are made, and what the output looks like.
Tool Selection
Choose the right automation platform based on your stack, budget, and complexity. n8n for complex multi-step workflows. Make.com for visual clarity. Zapier for simple two-app connections.
Build and Test
Workflow built in the automation platform. Tested with real data — not simulated test records. Every branch path validated, every error state handled.
Error Handling
Failure modes designed and tested: what happens when an API is down, when a CRM field is missing, when a contact already exists. Errors surface in Slack — they don't disappear silently.
Handoff and Documentation
Written documentation of every workflow — trigger conditions, step logic, connected tools, and what to do when something breaks. Your team can maintain this without me.
Automation That Saves 20 hours a week, not just 2
Built to Save 20+ Hours Weekly
Clients with 50 or more leads per week typically recover 20 or more hours of manual marketing work per week after a full automation implementation. That is measured against the time-per-lead baseline before automation.
Error Handling Is Not Optional
Automation that fails silently is worse than no automation — it creates missing records, missed leads, and false confidence. Every workflow includes error catching, retry logic, and failure notifications.
Behavior-Triggered, Not Time-Based
Drip campaigns sent on day 1, 3, 7 regardless of contact behavior are blunt instruments. I build sequences that branch based on what the contact does — click, ignore, purchase, go quiet.
No Hidden Complexity
Every workflow is documented plainly. The trigger, the logic, the connected tools, the error paths. When something breaks and I am offline, your team knows what to look at.
Data Integrity First
Automation that creates duplicate CRM contacts or overwrites good data with stale data is worse than useless. Deduplication logic, update-vs-create decisions, and field mapping hygiene are designed before build.
UTC+8, Async Delivery
Working from Davao City, Philippines — covering US, AU, and EU clients asynchronously. Loom walkthroughs of completed workflows so you see exactly how each one operates.
Automation That Changed How Teams Operate
"We were manually moving 60 to 80 leads per week from our website form into HubSpot, tagging them, and adding them to email sequences. Johnbert automated the entire flow in n8n. Zero manual work now. Our response time dropped from an average of 4 hours to under 2 minutes — that alone changed our conversion rate."
"I estimated we were spending 22 hours per week on marketing admin — lead routing, CRM updates, weekly report compilation, social scheduling. After Johnbert's automation build, we track about 3 hours per week for review and approvals. The 19 hours saved went into actual strategy work."
"Our abandoned cart emails were manual — someone checked Shopify each morning and sent follow-ups by hand. Johnbert set up the full abandoned cart sequence in Klaviyo triggered via webhook. In the first month, recovered revenue from abandoned carts was $4,200. It runs itself."
Marketing Automation Questions
Johnbert Oñez
AI Solutions Engineer & Full Stack Developer · 6+ yrs · 50+ projects
Based in Davao City, Philippines. Specialises in production AI systems, full-stack web applications, and WordPress. Remote-first, async-friendly, fixed-fee projects.
Explore Related Services
Got a project in mind?
Let's build it.
AI systems, SaaS platforms, WordPress solutions — whatever the scope, I bring craftsmanship and precision from day one.