WordPress Sites That Perform and Convert
WordPress development services by a Philippines-based developer with 6+ years of experience. I build custom themes, WooCommerce stores, performance-optimized sites, and plugin integrations for businesses in the US, UK, AU, and Southeast Asia.
Most WordPress Sites Are Slow, Hard to Edit, and Leak Revenue
Page load times above 3 seconds cost you roughly 53% of mobile visitors before they ever see your offer. Template-based WordPress sites look the same as every competitor, break on plugin updates, and lock your team out of editing content without a developer.
Generic theme shops sell you a design built for no one in particular. After launch you get bloated code, missing mobile optimizations, and a support ticket queue — not a business asset that grows with you.
Custom WordPress Development Built Around Your Business
Every engagement starts with your goals — conversion, content velocity, brand authority — and works backward to the code. No page builders unless you need them. No unnecessary plugins. Clean, documented PHP and JavaScript you can hand to any developer.
- Sub-2s load times via proper caching, image optimization, and minimal JS
- Gutenberg block libraries your editors can use without touching code
- ACF-powered data structures for complex content types
- Staging environments with one-click deploys to production
- Ongoing retainer options for sites that need monthly care
WordPress Services from theme to headless
Custom Theme Development
Pixel-perfect themes built from Figma or a brief — no starter templates, no page-builder lock-in. Gutenberg-ready, WCAG 2.1 AA compliant, and optimized for Core Web Vitals from day one.
Plugin Development
Custom functionality that does exactly what you need and nothing more — REST API endpoints, CPT/taxonomy systems, admin dashboards, and third-party integrations built to WordPress coding standards.
WooCommerce Integration
Custom checkout flows, payment gateway integrations (PayMongo, Stripe, PayPal), subscription products, and inventory logic for stores that need more than the default WooCommerce setup.
Site Migrations
Zero-downtime migrations from any platform — Wix, Squarespace, Shopify, or legacy PHP sites — to WordPress. All redirects mapped, SEO equity preserved, and database cleaned up post-migration.
Performance Optimization
Systematic audit targeting LCP, CLS, and FID. Covers server response, render-blocking resources, image delivery (WebP/AVIF), database query profiling, and object cache configuration.
Ongoing Maintenance
Monthly care plans covering core, theme, and plugin updates, uptime monitoring, security scans, off-site backups, and one development hour per month for small improvements.
Transparent Pricing, no surprise invoices
one-time project fee
Ideal for: small business sites, portfolios, landing pages
- Custom WordPress theme (up to 6 pages)
- Mobile-first responsive design
- On-page SEO foundations (meta, schema, sitemap)
- Contact form with spam protection
- Basic performance optimization (Lighthouse 85+)
- 2 weeks post-launch support
one-time project fee
Ideal for: growing businesses, content-heavy sites, WooCommerce
- Everything in Starter
- Custom Gutenberg block library (up to 12 blocks)
- ACF-powered content architecture
- WooCommerce setup or advanced plugin development
- Staging environment with CI/CD deploy workflow
- Lighthouse 95+ performance target
- Google Analytics 4 and Search Console setup
- 4 weeks post-launch support
scoped per project
Ideal for: large-scale builds, headless WP, ongoing retainers
- Everything in Professional
- Headless WordPress (Next.js or Astro front end)
- Multi-site network setup and management
- Custom payment gateway integration
- Dedicated staging and production environments
- Monthly performance and security retainer available
- Priority async communication via Slack and Linear
How a WordPress Project Runs
Discovery Call
A 45-minute async-friendly call (or Loom if you prefer async) to nail down goals, content inventory, third-party integrations, and success metrics before a single line of code is written.
Scope and Proposal
Detailed project spec with page list, feature breakdown, timeline, and fixed price. No ambiguous line items — you know exactly what you are paying for.
Design and Architecture
Figma wireframes and component map reviewed and approved before development starts. ACF field groups and CPT structures documented so you understand the content model.
Development on Staging
All work happens on a password-protected staging URL. Weekly video walkthroughs keep you in the loop. You can review and leave comments any time.
Launch and Handover
DNS cutover with zero-downtime plan, Lighthouse audit run post-launch, and a recorded walkthrough of the WordPress admin so your team can manage content independently from day one.
Why Clients Stick Around after the first project
6+ Years, 200+ WordPress Sites
Deep pattern recognition from building across industries — e-commerce, SaaS, professional services, nonprofits. Fewer surprises, faster problem resolution.
Sub-2 Second Load Times
Every build targets LCP under 2.5s with server-side caching, properly sized images, deferred non-critical JS, and a CDN configured before the first visitor lands.
Lighthouse 96+ Average
Not a vanity metric — high Core Web Vitals scores directly correlate with lower bounce rates and higher Google rankings. Audited and documented post-launch.
Async, Remote-Friendly Process
Based in Davao City, Philippines (UTC+8). Slack-based communication, Loom video updates, and Linear project tracking — no 9-5 timezone dependency required.
Clean, Documented Code
Every theme and plugin follows WordPress coding standards with inline documentation. Handover includes a README so any competent developer can maintain the codebase.
AI-Augmented, Not AI-Generated
AI tools are used for code review and testing automation — not for generating client-facing code wholesale. Every deliverable is reviewed, tested, and owned by a human.
What Clients Say
"Johnbert rebuilt our WordPress site from scratch. Lighthouse went from 54 to 97. Lead form conversions up 38% the first month. And he answered Slack messages faster than most of our local contractors."
"We needed a bilingual WordPress site with a complex appointment booking system. Johnbert scoped it clearly, built it in 5 weeks, and trained our non-technical team on the CMS in one session. Exactly what we asked for."
"We outsource WordPress dev for our clients to Johnbert. Consistent quality, clear communication, and he flags problems before we do. He has been our go-to for two years and 14 projects."
Common Questions
Common questions about this service
Johnbert Oñez
AI Solutions Engineer & Full Stack Developer · 6+ yrs · 50+ projects
Based in Davao City, Philippines. Specialises in production AI systems, full-stack web applications, and WordPress. Remote-first, async-friendly, fixed-fee projects.
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AI systems, SaaS platforms, WordPress solutions — whatever the scope, I bring craftsmanship and precision from day one.